For trades and home services
Answer the phone without putting the tools down.
For plumbers, electricians, roofers, builders, locksmiths and every trade that can't take a call halfway up a ladder. Your AI receptionist answers, books the job into your diary and texts you the details.
£297 a month, no setup fee. Rolling monthly, no contract.
Halden & Co.
- Answers 24/7
- Keep your own number
- Set up and tested for you
- No setup fee, no contract
Made for how trades work
It books the job the way you would.
Repair visits and quotes
It books call-outs, services and free quote visits into your diary, in the windows you work to.
Knows your patch
It checks the caller's postcode against the areas you cover, and politely says so if they're outside them.
Spots the urgent ones
Leaks, no water or no heating with someone vulnerable at home: it puts the call through or alerts you, under your rules.
Only your prices
It gives the prices you approve, like your call-out charge, and never guesses at the cost of a job.
No lost callers
Anyone who rings off before it answers gets a text, and their reply comes to you.
Details by text
A text after every call with the name, number, job and postcode, so you can plan your day.
Safe with gas
Anyone who smells gas is told to ring the National Gas Emergency Service on 0800 111 999, and anyone in danger to call 999.
Reviews after the job
Add the AI Review Manager and every customer is asked for a Google review when the job's done.
Example calls
What a week of calls looks like.
Three calls to Halden & Co., a sample plumbing firm. Your receptionist works the same way, with your details and your rules.
Hello, you've reached Halden & Co. This call is recorded. How can I help?
Hi, our boiler's stopped working. No heating, no hot water.
Sorry to hear that. Is anyone at home elderly, unwell or very young?
No, it's just us.
Thanks. A repair visit is £75 for the call-out and the first half hour. I can book Wednesday morning, arriving between 8am and 12pm. Does that suit you?
That's great.
You're booked for Wednesday morning. I'll text you a confirmation now. Is there anything else?
Text to you
AI call: Sam Price, 07700 900461. Booked. Boiler not working, no heating or hot water. Postcode: TF2. Recording and transcript in the app.
Hello, you've reached Halden & Co. This call is recorded. How can I help?
Water's coming through my kitchen ceiling and I can't stop it.
That sounds urgent, so I'll put you through to the engineer on call now. Can I take your name and postcode in case we get cut off?
Tom Reed, TF3.
Thanks, Tom. Putting you through now.
Alert to you
URGENT: Tom Reed, TF3. Active leak through a ceiling. Transferred to your mobile. Full details follow when the call ends.
Hello, you've reached Halden & Co. This call is recorded. How can I help?
How much would a new combi boiler be?
The team confirms prices for new boilers after a free quote visit, which takes about 45 minutes. Would you like me to book one?
Go on then. Weekday afternoons are best.
I can do Monday afternoon, arriving between 12pm and 4pm. Shall I book it?
Yes please.
Done. You'll get a text to confirm, and the team will see you on Monday.
In your calendar
Free quote visit: new combi boiler. Monday, 12pm to 4pm. Priya Shah, TF1. Booked by Ellie, your AI receptionist, at 21:05.
These examples were written to show how calls work. Book a demo to see it working for a business like yours.
Does it pay for itself?
Work out what it takes to cover the cost.
Move the slider to what a job is worth to you. If it's £250, about 1.2 jobs a month cover the AI Receptionist.
1.2 jobs a month
If a job is worth £250, about 1.2 jobs a month cover the AI Receptionist at £297 a month.
Simple arithmetic, not a forecast. Results depend on your business.
Pricing
Two ways to start.
-
Ellie AI Receptionist
Calls answered, jobs booked, details texted to you.
£297/month
No setup fee
- 500 minutes of calls a month
- Its own UK number
- Missed-call text-back
-
Best value
Ellie, Alice and Leo AI Front Desk
Calls, messages and reviews, all handled.
£397/month
No setup fee · £591 a month bought separately
- Everything in the AI Receptionist
- Texts, WhatsApp and Facebook answered
- A review request after every job
Questions
Questions from trades.
Need a website as well? Our sister brand LEDGESITES builds them for local trades.
I work from my mobile. Will it work?
Yes. You divert calls from your mobile to your receptionist when you choose: when you're busy, when you don't answer, after hours or all the time. Your phone company may charge for diverting, though most pay monthly plans include calls to UK mobiles.
Can it book arrival windows instead of exact times?
Yes. It can offer morning and afternoon windows, or whatever slots suit how you work, and only offers times that are free in your calendar.
What does it do with emergencies?
You decide what counts as urgent, such as an active leak or no heating with someone vulnerable at home. It puts those calls through to you or alerts you straight away. Anyone who smells gas is told to ring the National Gas Emergency Service on 0800 111 999.
Will it give prices?
Only the ones you approve, such as your call-out charge. For bigger jobs it books a quote visit instead.
Can customers send photos?
Yes. It can tell callers to text photos of the job to your number, so you can see the problem before you go.
Is it only for plumbers?
No. It works for any trade that misses calls while working: electricians, roofers, builders, locksmiths, drainage, pest control, cleaners, removals and more.
Stop losing jobs to voicemail.
Book a free 20-minute demo with Amran. You'll see how it works and what it would say to your customers.
No obligation. Rolling monthly if you go ahead, with no contract.